Dynamic split-screen composition with powerful visual contrast. LEFT HALF (30%): desaturated grayscale image of confused person at messy desk with scattered papers, frustrated expression, chaotic environment representing career stagnation. RIGHT HALF (70%): vibrant full-color scene showing same person transformed—confident posture, clean modern workspace, multiple screens showing successful product metrics, celebrating with team in background. Clear diagonal division line creates dramatic before/after narrative. ТЕКСТ НА БАННЕРЕ (СТРОГО НА РУССКОМ): "Практический курс PO для IT". Bold white text with dark stroke, positioned center-top for maximum visibility. Visual storytelling triggers emotional decision-making, perfect for RSY conversion optimization.